Promotional Product Packaging Has Major Benefits
Businesses looking to increase their bottom line often turn to promotional products or giveaways to improve the visibility of their company and generate product or brand awareness. This strategy is tried and true, but as more companies market themselves in this fashion, the public becomes saturated with messages, making it hard for your product to stand out among the rabble. One tactic is to focus on the delivery of your products in a way that catches the recipient’s eye, increases the product’s value, and extends its functional life. One way this can be done is by using custom-cut foam packaging.
Custom-cut foam for promotional packaging is a surprisingly affordable investment, particularly when you consider the value it adds to your already-existing promotional product. With a sharp presentation that offers security, packaging foam tells potential customers your promotion is a high-quality item, as are the other products your company offers. Packaging is able to create a wow-factor in a market where the multitudes of competing promotions wind up in the trash. Custom packaging also gives your item its own place to be stored when not in use, keeping it from getting tossed in a junk drawer, or even worse, the trash. The longer you can keep your product around potential customers, the greater the value it delivers on your investment, as more people are exposed to your message.
Manufacturers of foam are able to quickly and easily manufacture handle packaging insert requests, so getting an edge with your promotional product, no matter the size and scale of the campaign, is simple. And of course, the most obvious benefit of custom foam packaging is that it ensures your product will be able to be shipped safely. Foam can even be the promotion product itself, like a floating foam keychain for boats. For companies looking for a way to boost their marketing impact, custom-cut promotional inserts are a smart strategy.