Optimize Your Retail Space with Proper Display
Are you in the retail business? If you are, then you should know that one important element of having an effective retail space is product positioning. Properly configured product placement can spell the difference between millions in revenues and a business bust. No wonder then that large firms like Walmart and Cosco actually spend millions of dollars in research for the best possible store display configuration. The basic idea is that more essential goods such as the dairy section or bread should be at the back of the store so that people would glance through all the other non-essentials should be closer to the counter the less essential they are. This is why impulse buys are placed near the counter such as cards in the greeting card racks and gum or candy in the countertop display. If your display configuration is well made then you have already laid down the foundation for retail success.
However, actually building success on top of the strong foundation of a good layout would require more substantial work. For instance, a point of interest that should be considered would be the display case designs. Good display case design should take into consideration the ergonomics of pulling things off the shelf. Additionally, beautiful shop furnishing would bring in more customers because aesthetics do tend to play a role on customer return rate. As a last point, you should also make sure that your display is eye-catching yet subtle enough not to take attention away from the merchandise.